Have you ever heard of a coffee company that focuses on change for social good? The Grumpy Mule helps make a difference every day by supporting climate change mitigation, eliminating the gender pay gap, and banning child labor laws. This magalog (magazine + catalog) illustrates the severity of these issues and its design demands change with powerful images and messages. Using a hand-crafted typeface with the use of black ink/bamboo brush and manipulating boring background images into something chaotically interesting, this magalog helps push the world to “wake up” and not only learn more about the coffee brand but also about change for social good.
For educational purposes only.
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